User experience architect or Information architect?
24 May, 2013 bbc / dan ramsden / information architecture / user experience architecture
Something about me changed recently. My job title changed and I went from being an Information architect (IA) to being a User Experience architect (UXA). But what’s in a name? I think words matter. Good words become invisible, when the symbol so closely resembles the reality it stands for that translation becomes unconscious and things just make sense. But choose the wrong word and it sticks out like a sore…
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