Tag: IA skill-set

  • UXAs at the BBC – The horizontal discipline

    UXAs at the BBC – The horizontal discipline

    IAs are the connective tissue that connect and combine ‘verticals’ into experiences. Being a UXA is a difficult job and it requires a specific skill-set and mindset. But to be truly effective, the difficult challenges are the ones that we need to seek out. And we need to take responsibility.