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IAs are designers too – World IA Day 2014

16 February, 2014     /

On February 14th 2014 I spoke at World IA Day in Bristol. I talked about how an IA-mindset that can be shared across UX teams and organisations to seed IA-thinking throughout products and services. Rather than focus on the practice and process of IA, I wanted to talk about how IA theory can have an impact across experience design. Here is what I planned to say. I work for the…

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