I’m Dan Ramsden – a design leader based in the UK. I write about leadership, UX design, team building, information architecture, content design and things I’ve learned.
Latest posts
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The purpose of UX Design — why product managers need UX designers and design leaders
Industries and trends ebb and flow. I think I might have been working during a peak for “design thinking”. Organisations like IDEO and Apple helped to establish design as the differentiating factor between successful organisations and the rest. But, in recent years I’ve seen a shift. The faith placed in “design thinking” now seems diverted into…
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Putting the audience first to boost your communication effectiveness
Summary: When we communicate we “encode” what we want to say based on our priorities and preferences. But the people we’re talking to also have preferences, knowledge and assumptions which can filter and alter what they actually hear. By thinking about our audience — and the preferences which shape how they receive and participate in…
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How to lead design discovery…
Last month I shared a critique of some ways people describe and structure design processes. I also shared a tool I’ve developed to direct “discovery” efforts. I wanted to share more about that tool and talk about why I think confidence is a good measure of success for your “discovery” processes. Creative leadership is about…
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