I’m Dan Ramsden – a design leader based in the UK. I write about leadership, UX design, team building, information architecture, content design and things I’ve learned.
Latest posts
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Putting the audience first to boost your communication effectiveness
Summary: When we communicate we “encode” what we want to say based on our priorities and preferences. But the people we’re talking to also have preferences, knowledge and assumptions which can filter and alter what they actually hear. By thinking about our audience — and the preferences which shape how they receive and participate in…
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How to lead design discovery…
Last month I shared a critique of some ways people describe and structure design processes. I also shared a tool I’ve developed to direct “discovery” efforts. I wanted to share more about that tool and talk about why I think confidence is a good measure of success for your “discovery” processes. Creative leadership is about…
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An evolution of the Double Diamond
When we use ambiguous language to describe design, we make designing even harder. Design projects can be full of ambiguity, particularly when they’re focused on innovation. I’ve recently written about the limitations of the double diamond and suggested some alternative models. I argued that the Double Diamond is a good place to start when you’re…
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