Month: December 2011

  • SEO – art or science?

    I think content on the web should twinkle and sparkle, so that when a user finds it they’re sure that it’s what they were looking for. Some people say that search engine optimisation (SEO) is a bit like throwing mud at a wall – and that the more you throw, the more chance you have…

  • Choose your own adventure

    Choose your own adventure

    Navigation helps users to do two things – find content and explore. Content isn’t bound to a single platform these days. Good brands are really content producers – they tell stories about themselves so that audiencescan buy into their values and get a better understanding of why they should connect with them. And audiences connect…