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Hick’s Law – a matter of choice

19 September, 2013     /

Bill Hicks has obtained legendary status in the world of stand up comedy. At least part of this is probably down to the fact that he died young. There are recordings of Hicks, but relatively few. We don’t have much on which to build a picture of who he was, but what we have is good. This ‘Hicks Law’ reveals an important truth – the value of quality over quantity….

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Choice, scarcity and motivation in information architecture

18 September, 2013     / /

I love choices. But like most things, they suffer from the law of diminishing returns, or more accurately the laws of ‘diminishing marginal utility.’ The web of today (and tomorrow) is a web of choice. Almost limitless storage and the ease of publication means that there is more and more content out there to choose from. Functionally rich interfaces also run the risk of splitting the attention of the user…

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Too many choices can be bewildering.