Tag: Choice

  • Hick’s Law – a matter of choice

    Hick’s Law – a matter of choice

    Bill Hicks has obtained legendary status in the world of stand up comedy. At least part of this is probably down to the fact that he died young. There are recordings of Hicks, but relatively few. We don’t have much on which to build a picture of who he was, but what we have is…

  • Choice, scarcity and motivation in information architecture

    Choice, scarcity and motivation in information architecture

    I love choices. But like most things, they suffer from the law of diminishing returns, or more accurately the laws of ‘diminishing marginal utility.’ The web of today (and tomorrow) is a web of choice. Almost limitless storage and the ease of publication means that there is more and more content out there to choose…