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Heuristics isn’t a dirty word
Jargon annoys me. Especially when someone tries to “namify” a process in a way that seeks to own and obscure the method rather than reveal it. I’d love to find it funny and be flippant that professional practise gets obscured by jargon. But too often giving a name to a process implies that the thing…
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Magic, information and interaction design
All projects require a focus on the result you need to achieve and the audience that the product is being designed for. It’s only then that you can combine and negotiate the needs of both client and audience to ensure that they intersect and the solution is a success. That’s a bit of a jargon-laden…