Tag: motivation

  • Motivation and need in experience design

    Motivation and need in experience design

    The shape of experiences are defined by the time and spaces they occupy, and even Doctor Who knows that moving through time and space requires energy. But real people don’t have two hearts and a TARDIS to push them forward through the space and time of the experiences we design. Real people are either pushed…

  • Choice, scarcity and motivation in information architecture

    Choice, scarcity and motivation in information architecture

    I love choices. But like most things, they suffer from the law of diminishing returns, or more accurately the laws of ‘diminishing marginal utility.’ The web of today (and tomorrow) is a web of choice. Almost limitless storage and the ease of publication means that there is more and more content out there to choose…