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Motivation and need in experience design

21 October, 2013     / / /

The shape of experiences are defined by the time and spaces they occupy, and even Doctor Who knows that moving through time and space requires energy. But real people don’t have two hearts and a TARDIS to push them forward through the space and time of the experiences we design. Real people are either pushed or pulled through experiences by other forces. Information architecture needs to get to grips with…

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Choice, scarcity and motivation in information architecture

18 September, 2013     / /

I love choices. But like most things, they suffer from the law of diminishing returns, or more accurately the laws of ‘diminishing marginal utility.’ The web of today (and tomorrow) is a web of choice. Almost limitless storage and the ease of publication means that there is more and more content out there to choose from. Functionally rich interfaces also run the risk of splitting the attention of the user…

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Too many choices can be bewildering.