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Choice, scarcity and motivation in information architecture

18 September, 2013     / /

I love choices. But like most things, they suffer from the law of diminishing returns, or more accurately the laws of ‘diminishing marginal utility.’ The web of today (and tomorrow) is a web of choice. Almost limitless storage and the ease of publication means that there is more and more content out there to choose from. Functionally rich interfaces also run the risk of splitting the attention of the user…

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Too many choices can be bewildering.