Tag: optimal choices

  • Choice, scarcity and motivation in information architecture

    Choice, scarcity and motivation in information architecture

    I love choices. But like most things, they suffer from the law of diminishing returns, or more accurately the laws of ‘diminishing marginal utility.’ The web of today (and tomorrow) is a web of choice. Almost limitless storage and the ease of publication means that there is more and more content out there to choose…