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Motivation and need in experience design

21 October, 2013     / / /

The shape of experiences are defined by the time and spaces they occupy, and even Doctor Who knows that moving through time and space requires energy. But real people don’t have two hearts and a TARDIS to push them forward through the space and time of the experiences we design. Real people are either pushed or pulled through experiences by other forces. Information architecture needs to get to grips with…

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