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An evolution of the Double Diamond
When we use ambiguous language to describe design, we make designing even harder. Design projects can be full of ambiguity, particularly when they’re focused on innovation. I’ve recently written about the limitations of the double diamond and suggested some alternative models. I argued that the Double Diamond is a good place to start when you’re…
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Why is “information architecture” at the centre of the design process?
Let’s get two things straight — namely what I think “information architecture” and “design” are. I think both names suffer from a problem. They describe both an output and a process. The decisions that you make as you design or architect change the product or service that you’re working on. How you make the decisions is the process…