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The purpose of UX Design — why product managers need UX designers and design leaders
Industries and trends ebb and flow. I think I might have been working during a peak for “design thinking”. Organisations like IDEO and Apple helped to establish design as the differentiating factor between successful organisations and the rest. But, in recent years I’ve seen a shift. The faith placed in “design thinking” now seems diverted into…
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An evolution of the Double Diamond
When we use ambiguous language to describe design, we make designing even harder. Design projects can be full of ambiguity, particularly when they’re focused on innovation. I’ve recently written about the limitations of the double diamond and suggested some alternative models. I argued that the Double Diamond is a good place to start when you’re…
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The design process and the scaffolding within
In a post last week, I shared a definition for design. I said: “Design is the translation of intent into experiments designed to generate value.” That post is about how information architecture is the stable set of rules which govern the relationships within a design to bring internal coherence. Information architecture means designs are easier…
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Why is “information architecture” at the centre of the design process?
Let’s get two things straight — namely what I think “information architecture” and “design” are. I think both names suffer from a problem. They describe both an output and a process. The decisions that you make as you design or architect change the product or service that you’re working on. How you make the decisions is the process…