My Blog

Heuristics isn’t a dirty word

23 May, 2013     / /

Jargon annoys me. Especially when someone tries to “namify” a process in a way that seeks to own and obscure the method rather than reveal it. I’d love to find it funny and be flippant that professional practise gets obscured by jargon. But too often giving a name to a process implies that the thing is an artefact, a finished product, rather than a living process. I remember being on…

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Magic, information and interaction design

20 February, 2012     /

All projects require a focus on the result you need to achieve and the audience that the product is being designed for. It’s only then that you can combine and negotiate the needs of both client and audience to ensure that they intersect and the solution is a success. That’s a bit of a jargon-laden way of saying that a good project should take what the client wants and design…

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