Why did you ask me that?
12 June, 2007
There are substantial dangers to asking the wrong question at the wrong time, and I’m not just talking about proposing here. Developing audiences is like a courtship, a finely tuned ballet in which stages are involved, stages of trust and engagement. You wouldn’t propose on the first date, you might never tell your partner your pin number, some information is dear, but its also valuable. Building the relationships possible to…
Arts Marketing: special, not different
10 May, 2007
It’s probably said too often. And too often “different” is meant as a pejorative. Arts marketing can be different. It can be good and bad. But when we start to think of arts marketing as special, rather than different, and see its challenges and opportunities we begin to develop specific strategies to make it even more successful. New articles related to arts marketing theory and practice will appear here fairly…