Arts Marketing: special, not different


It’s probably said too often. And too often “different” is meant as a pejorative. Arts marketing can be different. It can be good and bad. But when we start to think of arts marketing as special, rather than different, and see its challenges and opportunities we begin to develop specific strategies to make it even more successful.

New articles related to arts marketing theory and practice will appear here fairly often. Please subscribe, join, visit, tell your friends, contribute, or find another way to make a difference and be happy.

Get posts direct

Sign up to receive blog posts as soon as they’re published


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More posts to read: