My Blog

Walls and ladders – branded online experiences and navigation

3 July, 2013     / / /

Navigation is both a noun and a verb. It’s the furniture that people use as they move through online experiences, and the experience – the journey. This post is about how the furniture can affect the experience to create branded online experiences and navigation.

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User experience architect or Information architect?

24 May, 2013     / / /

Something about me changed recently. My job title changed and I went from being an Information architect (IA) to being a User Experience architect (UXA). But what’s in a name? I think words matter. Good words become invisible, when the symbol so closely resembles the reality it stands for that translation becomes unconscious and things just make sense. But choose the wrong word and it sticks out like a sore…

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