Why should a user travel from A-B? Telling the story of the benefits is one way to motivate experiences.
Why should a user travel from A-B? Telling the story of the benefits is one way to motivate experiences.
Last month I shared a critique of some ways people describe and structure design processes. I also shared a tool I’ve developed to direct “discovery” efforts. I wanted to share more about that tool and talk about why I think confidence is a good measure of success for your “discovery” processes. Creative leadership is about…
When we use ambiguous language to describe design, we make designing even harder. Design projects can be full of ambiguity, particularly when they’re focused on innovation. I’ve recently written about the limitations of the double diamond and suggested some alternative models. I argued that the Double Diamond is a good place to start when you’re…
If we always automatically reach for the Double Diamonds to start conversations and answer questions about design, we might miss opportunities to say something more useful.
I have a love/hate relationship with the Double Diamond. I love the way it communicates two key ideas about design — (1) that design is as much about defining and creating boundaries around problems as it is about creating solutions and (2) design benefits from a dialogue between thinking styles, in this case Divergent creation/discovery and Convergent…
I’ve been writing about the design process, suggesting that different models can give us different perspectives on what we’re doing when we’re designing. I’ve suggested that design is a process of translation and balance – transforming ideas between abstract forms to concrete instantiations that people can experience. In my last post I used the metaphor…
In a post last week, I shared a definition for design. I said: “Design is the translation of intent into experiments designed to generate value.” That post is about how information architecture is the stable set of rules which govern the relationships within a design to bring internal coherence. Information architecture means designs are easier…
Let’s get two things straight — namely what I think “information architecture” and “design” are. I think both names suffer from a problem. They describe both an output and a process. The decisions that you make as you design or architect change the product or service that you’re working on. How you make the decisions is the process…
This is a talk I filmed for an event in November 2022. It focuses on the challenges of effective collaboration and covers ideas around: – the zone of uncomfortable debate – humble inquiry – crucial conversations – and negotiation tips from Never Split the Difference. It’s all strung together from a memory I have of…
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