Everyone makes IA

Here is my talk from World IA Day 2015. I talked about how everyone makes IA. Unintentional architecture is created when designers are unaware of the impact and importance of IA decisions they make, sometimes consciously and sometimes unconsciously. I talked about how IAs can share their skills and perspective to empower everyone to create intentional information architecture that results in better-designed solutions.

If you prefer reading you can find an edited version of the talk here.