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Walls and ladders – branded online experiences and navigation
Navigation is both a noun and a verb. It’s the furniture that people use as they move through online experiences, and the experience – the journey. This post is about how the furniture can affect the experience to create branded online experiences and navigation.
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User experience architect or Information architect?
Something about me changed recently. My job title changed and I went from being an Information architect (IA) to being a User Experience architect (UXA). But what’s in a name? I think words matter. Good words become invisible, when the symbol so closely resembles the reality it stands for that translation becomes unconscious and things…