Off-page SEO

Link building

Search engines judge each link to a page from another page or site as a vote for the page. Search engines are really just big popularity contests – the more links you get the better.

It is not just the number of links that are important, but also the quality.
Quality is determined by context, relevance, and popularity of the linking page, as well as the link text.
Not all links are treated equally. One link from an ‘authority’ website may be more valuable than 100 links from non-contextual websites.

Continue to encourage partners to link to your website.

Redirects

It’s important that if, in the future, a site is moved to another server or domain, that this is done using the correct type of redirect. While search engines do value stability, it may be that you are able to achieve better search engine results and increased direct traffic by moving the site to another domain.

If the site is moved to another domain, then using a ‘301 redirect’ will ensure that search engines know that the site has moved and are able to update their indexes accordingly.

Direct traffic – advertise and publicise

Advertising a website or campaign will help to increase the number of searches and click-throughs to the site, as more people use search engines to reach the site. This increases the value attached to the site and therefore increases your ranking.

Encouraging discussion of the site on social media sites like Twitter and social bookmarking services will also help to increase inbound links and, in turn, your ranking.

Analysis

Understanding how people are finding your site and then optimising to complement this search activity is the most efficient way of optimising for search engines. Analytics will show you the terms that people are currently using, but will also reveal underperforming keyphrases – terms which you think are important but which are missing from your current incoming traffic sources.

Analytics will give you a steer as to how well you are performing and where further investment of time or a paid for campaign might be necessary.

January 18, 2012

admin

All posts, Information architecture, Writing and content management

More posts to read:

How to lead design discovery…

SummaryDefining discovery as a structured process to increase confidence can help you decide how to direct discovery projects. Last month I shared a critique of some ways people describe and structure design processes. I also shared a tool I’ve developed to direct “discovery” efforts. I wanted to share more about that tool and talk about…
An evolution of the Double Diamond

SummaryYou need to put conscious thought into the ways you describe design in your organisation and shape your language to meet your needs and context. When we use ambiguous language to describe design, we make designing even harder. Design projects can be full of ambiguity, particularly when they’re focused on innovation. I’ve recently written about…
Alternatives to the Double Diamond

If we always automatically reach for the Double Diamonds to start conversations and answer questions about design, we might miss opportunities to say something more useful.
The limitations of the Double Diamond

SummaryThe Double Diamond is good at communicating some important aspects of design. But it has limitations and using it brings complications – being aware of what these are can help you use it more effectively. I have a love/hate relationship with the Double Diamond. I love the way it communicates two key ideas about design — (1)…
Consistently describing design

I’ve been writing about the design process, suggesting that different models can give us different perspectives on what we’re doing when we’re designing. I’ve suggested that design is a process of translation and balance – transforming ideas between abstract forms to concrete instantiations that people can experience. In my last post I used the metaphor…
The design process and the scaffolding within

In a post last week, I shared a definition for design. I said: “Design is the translation of intent into experiments designed to generate value.” That post is about how information architecture is the stable set of rules which govern the relationships within a design to bring internal coherence. Information architecture means designs are easier…
Why is “information architecture” at the centre of the design process?

Let’s get two things straight — namely what I think “information architecture” and “design” are. I think both names suffer from a problem. They describe both an output and a process. The decisions that you make as you design or architect change the product or service that you’re working on. How you make the decisions is the process…
The Zone of uncomfortable debate

This is a talk I filmed for an event in November 2022. It focuses on the challenges of effective collaboration and covers ideas around: – the zone of uncomfortable debate – humble inquiry – crucial conversations – and negotiation tips from Never Split the Difference. It’s all strung together from a memory I have of…

Off-page SEO

Link building

Redirects

If the site is moved to another domain, then using a ‘301 redirect’ will ensure that search engines know that the site has moved and are able to update their indexes accordingly.

Direct traffic – advertise and publicise

Analysis

Get posts direct

Leave a Reply Cancel reply

More posts to read:

How to lead design discovery…

An evolution of the Double Diamond

Alternatives to the Double Diamond

The limitations of the Double Diamond

Consistently describing design

The design process and the scaffolding within

Why is “information architecture” at the centre of the design process?

The Zone of uncomfortable debate