My Blog

The third way

2 April, 2013     / / / /

You should probably read this with a hat hard on – it’s a work in progress, but published here mainly as a motivation to edit and finish it. Alternatives are tricky things. They complicate the world. If you were to tell me right now that I can have a ham sandwich I would be delighted. Honestly. But give me a choice between a ham sandwich and a vanilla slice and…


Places don’t exist

8 December, 2012     / / /

Cartographers can’t be trusted. It’s a controversial view (possibly), but I feel like they’ve always kept to the furtive fringes of society – happily knowing exactly where the fringes are – and they’ve done this for a reason. First off, maps are difficult to fold. Secondly and worse than that, they’re also full of lies. I’ll reluctantly admit that they’re the good sort of lies.  They’re the sort of lies…


Learning and being curious

17 September, 2012    

Curiosity killed the cat. Because I’m a dog person I was delighted. But as soon as we leave formal education, dog people and cat people alike, curiosity is probably the thing that’s going to drive most of our learning. That cat-killing compulsion will replace the person at the front of the class and take charge of what and when we learn. Learning takes effort. Learning something new can leave us…


the map and the territory

3 August, 2012    

“What a useful thing a pocket-map is!” I remarked. “That’s another thing we’ve learned from your nation.” said Mein Herr, “map-making. But we carried it much further than you. What do you consider the largest map that would be really useful?” “About a six inches to a mile.” “Only six inches!” exclaimed Mein Herr. We very soon got to six yards to the mile. Then we tried a hundred yards…


Managing information

24 April, 2012    

Content management systems, digital rights management technologies, search and user experiences all rely on well organised content. As a way of categorising content, taxonomy and vocabulary management helps you to stay organised and create smooth and intuitive user experiences. I strongly believe that information architecture needs to help both clients and systems make the most of  content. A content management system needn’t refer to a specific piece of software. All…


Magic, information and interaction design

20 February, 2012     /

All projects require a focus on the result you need to achieve and the audience that the product is being designed for. It’s only then that you can combine and negotiate the needs of both client and audience to ensure that they intersect and the solution is a success. That’s a bit of a jargon-laden way of saying that a good project should take what the client wants and design…


On Moodle

14 February, 2012    

Question: You can’t just use Moodle out of the box – the basic Moodle install just isn’t that sophisticated Answer: Have a look at the feature list, all of which comes as standard with every Moodle download. Additional themes, blocks and activities are easy to integrate and the vast majority are free, open source code too. In fact, one of your problems will be to determine which combination of sophisticated…


Off-page SEO

18 January, 2012    

Link building Search engines judge each link to a page from another page or site as a vote for the page. Search engines are really just big popularity contests – the more links you get the better. It is not just the number of links that are important, but also the quality. Quality is determined by context, relevance, and popularity of the linking page, as well as the link text….


Keyphrases, not keywords

15 January, 2012    

Around 33% of all searches are for two-word combinations, 26% for three words, and 21% for four or more words. Just 20% of people search on single words. Search engines such as Google attribute more relevance when there is an exact phrase match on a web page (a phrase that matches the user’s search term), rather than just single words. It’s therefore more effective to consider and optimise occurrences of…


Choose your own adventure

1 December, 2011    

Navigation helps users to do two things – find content and explore. Content isn’t bound to a single platform these days. Good brands are really content producers – they tell stories about themselves so that audiencescan buy into their values and get a better understanding of why they should connect with them. And audiences connect with content online, sometimes via TV, through their radio and on their mobile devices. Audiences…


Importance of scripting the user

12 November, 2011    

Stories have the felicitous capacity of capturing exactly those elements that formal decision methods leave out. Logic tries to generalise, to strip the decision making from the specific context, to remove it from subjective emotions. Stories capture the context, capture emotions… Stories are important cognitive events, for they encapsulate, into one compact package, information, knowledge, context and emotion.” Don Norman, Things that make us smart