The Forgiftede Lodge site is part of the Rehearsal Room for Sheffield Theatres’ production of An Enemy of the People. The copy on the site is playful and subtly introduces the themes and elements of the narrative so that the audience can enjoy the content before they see the production and bring that knowledge to the performance, but also revisit the site after their trip to the theatre and see…
READ POST
Before every production, actors and directors spend time in a real-life rehearsal room. They focus on the story they’re going to tell and understand the characters and places that will be brought to life. Now, in the digital Rehearsal Room, you can do the same. The Rehearsal Room isn’t just online – its a website full of items that launch interactions, and also collateral across the city. Here is a…
READ POST
After a 2-year closure for renovations Sheffield Theatres wanted a trailer that would introduce the themes and tone of the new production and act as the first asset on the organisations YouTube channel. The trailer would also be the only asset added to a pre-launch version of the Rehearsal Room website. I wrote and worked with a designer to create a trailer that focused on the central character of the…
READ POST